Many entrepreneurs are too
easily put off by the ‘half answer’.
Q: Why don’t my products sell?
A: No one asks for them
Well that is an answer but is
it a full answer. If we ask why again:
Q: Why does no one ask for them?
We could get any number of
- A1: Because we don’t have them on display
- A2: Because they’re cheaper next door
- A3: Because the market has moved on and there’s no
call for them now.
Each asks for a different reaction from the business
owner, each asks for another go at asking why.
Q: Why (how) are they cheaper
- A1; Because they run them as ‘loss leaders’
- A2: Because our margins (overheads) are too high
- A3: Because we source them too expensively.
We do have to be careful with A3 which has transferred
responsibility from the sales force to the buyers, but they may be right, so we
have to ask why once again.
Q: Why do we source them too
- A1: Because our volumes are so low
- A2: Because we source them from expensive suppliers
- A3: Because ours have a higher specification than
A1 here calls to mind the old Harry Belafonte song
‘There’s a hole in my bucket’ where the first and last lines – separated by six
or seven verses are ‘There’s a hole in my bucket’.
It also points another truism about the question
‘why’. When Harry Cohen started Tesco his motto was ‘pile em high: sell em
cheap’. Tesco is one of the world’s most successful retailers but they don’t
use this business model now and that goes to show that you not only have to ask
‘why’ many times in one session, you need to be having regular sessions.
On the subject of …
When the national economy continues to grow and begin
to intertwine, they create a global system of international economics known as
globalization. Because of its modern and complex nature, this term is better
described than defined, but for the sake of argument, the United Nations
Development Program defines it as: “The growth of human interdependence in
the world. This is a process that integrates not only the economy but culture,
technology, and governance. People everywhere are connected by the influence of
events in the corners of the world. ” Financial institutions continue to
gain influence from multi-national assets which causes strong opposition in
fear of global monopoly, while the leading countries involved slowly begin to develop
generally accepted codes of conduct and reporting standards to mediate these
The idea of international
trade is not a new topic;
Even back hundreds of years to the East India Trading
Company which links trade between much of Europe and the East Indies. The
problems that emerged at that time were very similar to what we are facing
today, where two rival companies joined the esteemed East India Company (HEIC)
to obtain a monopoly on the trade industry, often using military force and functioning
as a government body. After a brief pause in international trade in the early
1900s, due to World War I & II, more advanced countries began to develop at
an unimaginable rate to third world countries that lacked the infrastructure,
capital, and reporting standards to be able to compete in this world market.
Proponents of globalization tend to become
macroeconomic experts when they see greater economic benefits and tend to be
impersonal in their judgments. The economic framework of our own United States,
which was founded on small businesses, shows doubts because they do not have
There are tons of websites online which can help an individual procure a
job with a good company. But most of these websites have exorbitant fees which
the job seeker may have to pay. Craigslist on the other hand is absolutely
without charge for one and secondly, the job seeker can get in touch with the
employer without any intermediary in the middle. This whole concept of
contacting employers directly is much easier because negotiations between job
seekers and employers can only get delayed by middle agents.
Craigslist has a very detailed section on “jobs” which
contains about 30 different categories. This allows for job seekers to quickly
find job offers in their fields. For example, if you are a writer and are
looking for a job, under the “jobs” section you can click on
“writing/editing” and you will come across tons of opportunities,
both online and offline. If you are a single mother and you only have a few
hours free and can work from home, you can look under “part time”.
Another way to find a job on Craigslist would be through the services
section. This section can help people who want full time jobs, part time jobs
and work at home type jobs as well. Say for example a stylist is looking for
job. She can post short note about her services under “beauty” in the
services section. Employers often look under the services section when they
want to hire someone for a particular task. So if you market yourself well with
an impressive bunch of words on your experience and education, it won’t be
difficult for you to land a job.…
People dreamed that they could
live comfortably with an online business. People have started to build an
online store and business blog because they already know that online business
is very promising. These opportunities are used by SEO firms as a business with
The Company will make the product
and they usually use the SEO expert services to market their products. Each SEO
firms has a lot of service and their clients can choose the best for their
business. This company usually consists of professionals in the internet
marketing field. You do not need to hesitate to use their service if you want
your business succeed.
They will conduct keyword
research, link building and promotions for your website. Targeted visitors come
from the search engine so you should get good rankings for your keywords. Get
ranking for competitive keywords is not easy because you will compete with
competitors from around the world. You do not need confuse if you use a
professional SEO services because they are already experienced in SEO.
SEO companies usually set a high
price for their service and use their services is a wise thing. SEO expert will
do keyword research for you. Keywords are the most important thing if you want
visitors from search engines. They will choose the most relevant keywords for
you. These keywords will be used as anchor text in links that leading to your
Link building is the process to
get the ranking for your keyword. Your website will not rank without link
building. SEO experts have many secret ways to build links. They will build a
link from various websites with different anchor text.…
Why should you have an Internet
Market if you have a Main Street Business? This question is so common, wherever
I speak to local business owners that I’m shocked they’re still not aware of
How often do you look up a business online to find the address?
Everyone Google’s a business to
locate them for GPS, to MapQuest the business, or for any other of a trillion
reasons. If you’re online, as a website, with a map to your office, you’re
ahead of the game. While this is a little more common in the big city than it
may be in small towns, the resulting answer is the same. If you’re looking for
a business and not sure if they cover your problem or not, look up their
website, find the search option on their site and search for your topic. Or
Google the problem you’re having and go to the sites linked under that problem.
Building a Deck? A Google search
for those terms brings up and I click on
their link and right before my eyes, I have access to all kinds of information
about building a deck, Denver builders who build decks, etc. This particular
site is a marketing site advertising deck builders for the Denver area. But the
point is, from this particular site, I have access to all kinds of deck
builders and information.
That’s what makes the Internet Work.
If you’re a small business, why
couldn’t you optimize your own business online, but more importantly… What is
stopping you from being the GO-To Expert Marketer for businesses in your area
that solve a specific problem? Why could YOU not be the online business that
promotes Deck Builders in your area?
Top center is your website link,
your business, and your map. Below, …
Mobile application development is one of the fastest growing
businesses because of the large number of smart phones being sold. Besides
Blackberry apps there are also programs for Droids and iPhones. These portable
devices are easy to use and allow users to customize the settings and features.
Specialized development companies have software that
provides users with templates to create their own programs to share with
friends. The templates are for video games, quizzes or gifts. The companies
charge for the templates or take a portion of the revenue generated by the
programs. The more the users promote their own creations the more money they
Consumers increasingly access their smart phones to compare
prices while they are out shopping. They connect to the internet and then
browse through popular shopping sites. If they find a better price they can
order the item online or physically go to the other store. Consumers are increasingly
becoming more aware of prices.
Cell phone applications can tap into the GPS system in the
device to give out the exact location of the phone. The owner of the phone
downloads a special program allowing his friends to know where he is and what he
is doing. Location programs are becoming more popular, despite earlier concerns
they may be an invasion of privacy. Phone owners can opt out of using them at
any time if they have worries about someone following them.
Parents use the GPS system to keep track of their children.
They can set up virtual boundaries on the app so it alerts them when their
child crosses that line. Cell phone companies offer the service for an extra
charge as a way to make more revenue.
Business owners can develop a Blackberry app for their store
or restaurant. It appears …
Because the name suggests, a small business analyst is actually a person who generally studies unique corporations for a variety of purposes. This might be to discover weaknesses in the business enterprise model or to just learn no matter if it is operating optimally or not. The 1 point that’s constantly apparent is that the function of such an analyst in any enterprise is crucial.
This really is due to the fact in all situations, the analyst has to study the enterprise then suggest strategies of producing it a lot more profitable or effective. It can therefore be mentioned that the well being of any business heavily is determined by the operate that such an analyst does, as they determine which path the company will take.
This indicates that so that you
can develop into a superb analyst, one must be willing to be extremely crucial
at what they do. Any blunders created for the duration of evaluation or policy
formulation (a process in which the analyst is heavily involved in) could cause
massive losses. In extreme instances, it could even result in complete shutdown
of the organization.
Also to evaluation with the
present enterprise structures, such an analyst is also very beneficial in terms
of the design and style of a business process. This can be essential talent is
valuable when beginning a new organization or when restructuring an already
existing one particular. As with analysis, the cost of mistakes when doing the
design may also be pricey. As an illustration when starting a business, any
significant mistake that the analyst tends to make implies that the business
would start operations on the wrong foot. Once the organization has gained
impetus, such blunders could be complicated and high-priced to right.
The other crucial function of such an …
You have a passion for photography and after considering it for some time;
you decided to start your very own photography business. After preparing all
the necessary props, creating a portfolio, setting up a website for your
customers to view, saving enough money as the capital for your business, and
ready to find your first customer, you realised you do not have a clear idea on
how to start your business. First and foremost, you need a business plan, a
photography business plan!
Let’s explore what you need to
consider when planning your photography business:
1. Name. Decide on the name that you want to give your studio. A simple and
easy to remember name will be good as it is easier for your customers to
2. Location. You will need a place if you are going to set up your own
business. Consider the space that you will need. You might need space for your
props, space to hold an indoor shoot as well as more space for your customers
to rest as you discuss your proposal with them and as they wait for their photo
shots to be done. Consider the location of the studio as well; a place with
good human traffic or easily accessible location will be an advantage.
3. Design of the Studio. Consider the design you want for your studio.
Plain design might be good so that you can hang your photos on the wall for
your customers to view.
4. Workers. You can consider getting workers to help you out at the studio
otherwise it will be tedious if you were to handle everything from the clothing
to the props. Dedicated workers will be good. You can try advertising on
newspapers or a cheaper alternative will be advertising on the …
Understanding the concept at first
recent searchers and documents, it has been seen that astrology tops the list
for people who want to manage their lives and make it interesting.
subject deals with your movements and relative positioning of the celestial
bodies and their direct impact on our human affairs and system. Astrology has
been in the domain for a very long time now and what induces the fuel growth of
this market is believes of people that these things are inevitable and proves a
direct impact on their health.
set out their targeted adjectives with the help of these methods and people who
believes in Astro
Pro can understand whether their happenings are interlinked or not.
The supposed influences of these celestial planets and stars are meant on the
direct connection with the human mind and body, and this is what is taught to
the people with the help of this subject.
find this cure and the knowledge of arts as an unsound practice, but it is
still ranging on a considerable platform today. People are inclining their
beliefs more and more towards their connotations of how they perceive their
lives to be due to their influence.
What are the benefits of this study?
current period, people are learning that ages-old methods can work. This study
and sphere of knowledge have a lot of benefits attached to it. Some of them are
given below in the list of points.
- Based on the guidance of the sun
and moon, it gives you different clues to conduct your life activities. For
example, if there are certain days meant for not wearing black then you should
instead follow it and move towards the claim that might be something or
something wrong might occur.
Getting it right can mean the difference between success and failure and that is why most people feel so much pressure to get them right the first time. First impressions really are vitally important, and coming across as boastful or even too zealous can kill even the best pitch before it really gets off the ground. Finding the right balance of passion and confidence, while providing the right information in the right format can be difficult, but once you’ve crafted a formula for pitching your startup perfectly, you will have no trouble drawing in investors, clients, and partners. But how do you find that balance? Here are five mistakes to avoid when creating a pitch for your startup:
1. Being too pushy
When you are pitching your startup it is important to be assertive and persuasive, while avoiding the trap of being too pushy. No one likes to feel that they are being sold something, even if they arrive at your meeting knowing that you are going to try to convince them to do business with your new company. Even VC’s and angel investors don’t want to hear just about what’s excellent and perfect about your company, they also want to hear the challenges, as the challenges are the real reason someone will be willing to invest in your startup. If you start listing off your accomplishments and how spectacular your startup is right out of the gate, not only will your audience feel like you are being pushy, they are less likely to see the need to invest or partner with you.
On the other hand, if you use personal anecdotes to show (rather than tell) the value of your startup, your audience will be able to come to their own decision about you and your company. Don’t be …