Getting to the Truth

Getting to the Truth

Many entrepreneurs are too easily put off by the ‘half answer’.

Q: Why don’t my products sell?

A: No one asks for them

Well that is an answer but is it a full answer. If we ask why again:

Q: Why does no one ask for them?

We could get any number of answers:

  • A1: Because we don’t have them on display
  • A2: Because they’re cheaper next door
  • A3: Because the market has moved on and there’s no call for them now.

Each asks for a different reaction from the business owner, each asks for another go at asking why.

Q: Why (how) are they cheaper next door?

  • A1; Because they run them as ‘loss leaders’
  • A2: Because our margins (overheads) are too high
  • A3: Because we source them too expensively.

We do have to be careful with A3 which has transferred responsibility from the sales force to the buyers, but they may be right, so we have to ask why once again.

Q: Why do we source them too expensively?

  • A1: Because our volumes are so low
  • A2: Because we source them from expensive suppliers
  • A3: Because ours have a higher specification than theirs.

A1 here calls to mind the old Harry Belafonte song ‘There’s a hole in my bucket’ where the first and last lines – separated by six or seven verses are ‘There’s a hole in my bucket’.

It also points another truism about the question ‘why’. When Harry Cohen started Tesco his motto was ‘pile em high: sell em cheap’. Tesco is one of the world’s most successful retailers but they don’t use this business model now and that goes to show that you not only have to ask ‘why’ many times in one session, you need to be having regular sessions.

On the subject of …

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Globalization: The Good, the Bad, and the Uncontrollable

Globalization: The Good, the Bad, and the Uncontrollable

When the national economy continues to grow and begin to intertwine, they create a global system of international economics known as globalization. Because of its modern and complex nature, this term is better described than defined, but for the sake of argument, the United Nations Development Program defines it as: “The growth of human interdependence in the world. This is a process that integrates not only the economy but culture, technology, and governance. People everywhere are connected by the influence of events in the corners of the world. ” Financial institutions continue to gain influence from multi-national assets which causes strong opposition in fear of global monopoly, while the leading countries involved slowly begin to develop generally accepted codes of conduct and reporting standards to mediate these growing concerns.

The idea of ​​international trade is not a new topic;

Even back hundreds of years to the East India Trading Company which links trade between much of Europe and the East Indies. The problems that emerged at that time were very similar to what we are facing today, where two rival companies joined the esteemed East India Company (HEIC) to obtain a monopoly on the trade industry, often using military force and functioning as a government body. After a brief pause in international trade in the early 1900s, due to World War I & II, more advanced countries began to develop at an unimaginable rate to third world countries that lacked the infrastructure, capital, and reporting standards to be able to compete in this world market.

Economic Framework

Proponents of globalization tend to become macroeconomic experts when they see greater economic benefits and tend to be impersonal in their judgments. The economic framework of our own United States, which was founded on small businesses, shows doubts because they do not have …

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Searching For Jobs on Craigslist

Searching For Jobs on Craigslist

There are tons of websites online which can help an individual procure a job with a good company. But most of these websites have exorbitant fees which the job seeker may have to pay. Craigslist on the other hand is absolutely without charge for one and secondly, the job seeker can get in touch with the employer without any intermediary in the middle. This whole concept of contacting employers directly is much easier because negotiations between job seekers and employers can only get delayed by middle agents.

Craigslist has a very detailed section on “jobs” which contains about 30 different categories. This allows for job seekers to quickly find job offers in their fields. For example, if you are a writer and are looking for a job, under the “jobs” section you can click on “writing/editing” and you will come across tons of opportunities, both online and offline. If you are a single mother and you only have a few hours free and can work from home, you can look under “part time”.

Another way to find a job on Craigslist would be through the services section. This section can help people who want full time jobs, part time jobs and work at home type jobs as well. Say for example a stylist is looking for job. She can post short note about her services under “beauty” in the services section. Employers often look under the services section when they want to hire someone for a particular task. So if you market yourself well with an impressive bunch of words on your experience and education, it won’t be difficult for you to land a job.…

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Develop Online Business With SEO Companies Help

Develop Online Business With SEO Companies Help

People dreamed that they could live comfortably with an online business. People have started to build an online store and business blog because they already know that online business is very promising. These opportunities are used by SEO firms as a business with huge income.

The Company will make the product and they usually use the SEO expert services to market their products. Each SEO firms has a lot of service and their clients can choose the best for their business. This company usually consists of professionals in the internet marketing field. You do not need to hesitate to use their service if you want your business succeed.

They will conduct keyword research, link building and promotions for your website. Targeted visitors come from the search engine so you should get good rankings for your keywords. Get ranking for competitive keywords is not easy because you will compete with competitors from around the world. You do not need confuse if you use a professional SEO services because they are already experienced in SEO.

SEO companies usually set a high price for their service and use their services is a wise thing. SEO expert will do keyword research for you. Keywords are the most important thing if you want visitors from search engines. They will choose the most relevant keywords for you. These keywords will be used as anchor text in links that leading to your website.

Link building is the process to get the ranking for your keyword. Your website will not rank without link building. SEO experts have many secret ways to build links. They will build a link from various websites with different anchor text.…

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Internet Marketing for Main Street Businesses

Internet Marketing for Main Street Businesses

Why should you have an Internet Market if you have a Main Street Business? This question is so common, wherever I speak to local business owners that I’m shocked they’re still not aware of the reasons.

How often do you look up a business online to find the address?

Everyone Google’s a business to locate them for GPS, to MapQuest the business, or for any other of a trillion reasons. If you’re online, as a website, with a map to your office, you’re ahead of the game. While this is a little more common in the big city than it may be in small towns, the resulting answer is the same. If you’re looking for a business and not sure if they cover your problem or not, look up their website, find the search option on their site and search for your topic. Or Google the problem you’re having and go to the sites linked under that problem.

Building a Deck? A Google search for those terms brings up  and I click on their link and right before my eyes, I have access to all kinds of information about building a deck, Denver builders who build decks, etc. This particular site is a marketing site advertising deck builders for the Denver area. But the point is, from this particular site, I have access to all kinds of deck builders and information.

That’s what makes the Internet Work.

If you’re a small business, why couldn’t you optimize your own business online, but more importantly… What is stopping you from being the GO-To Expert Marketer for businesses in your area that solve a specific problem? Why could YOU not be the online business that promotes Deck Builders in your area?

Top center is your website link, your business, and your map. Below, …

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Uses Of Mobile Applications For Smart Phones

Mobile application development is one of the fastest growing businesses because of the large number of smart phones being sold. Besides Blackberry apps there are also programs for Droids and iPhones. These portable devices are easy to use and allow users to customize the settings and features.

Specialized development companies have software that provides users with templates to create their own programs to share with friends. The templates are for video games, quizzes or gifts. The companies charge for the templates or take a portion of the revenue generated by the programs. The more the users promote their own creations the more money they can make.

Consumers increasingly access their smart phones to compare prices while they are out shopping. They connect to the internet and then browse through popular shopping sites. If they find a better price they can order the item online or physically go to the other store. Consumers are increasingly becoming more aware of prices.

Cell phone applications can tap into the GPS system in the device to give out the exact location of the phone. The owner of the phone downloads a special program allowing his friends to know where he is and what he is doing. Location programs are becoming more popular, despite earlier concerns they may be an invasion of privacy. Phone owners can opt out of using them at any time if they have worries about someone following them.

Parents use the GPS system to keep track of their children. They can set up virtual boundaries on the app so it alerts them when their child crosses that line. Cell phone companies offer the service for an extra charge as a way to make more revenue.

Business owners can develop a Blackberry app for their store or restaurant. It appears …

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The Numerous Roles of a Enterprise Analyst in Any Organization

Because the name suggests, a small business analyst is actually a person who generally studies unique corporations for a variety of purposes. This might be to discover weaknesses in the business enterprise model or to just learn no matter if it is operating optimally or not. The 1 point that’s constantly apparent is that the function of such an analyst in any enterprise is crucial.

This really is due to the fact in all situations, the analyst has to study the enterprise then suggest strategies of producing it a lot more profitable or effective. It can therefore be mentioned that the well being of any business heavily is determined by the operate that such an analyst does, as they determine which path the company will take.

This indicates that so that you can develop into a superb analyst, one must be willing to be extremely crucial at what they do. Any blunders created for the duration of evaluation or policy formulation (a process in which the analyst is heavily involved in) could cause massive losses. In extreme instances, it could even result in complete shutdown of the organization.

Also to evaluation with the present enterprise structures, such an analyst is also very beneficial in terms of the design and style of a business process. This can be essential talent is valuable when beginning a new organization or when restructuring an already existing one particular. As with analysis, the cost of mistakes when doing the design may also be pricey. As an illustration when starting a business, any significant mistake that the analyst tends to make implies that the business would start operations on the wrong foot. Once the organization has gained impetus, such blunders could be complicated and high-priced to right.

The other crucial function of such an …

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Photography Business Plan – Things You Need to Consider

You have a passion for photography and after considering it for some time; you decided to start your very own photography business. After preparing all the necessary props, creating a portfolio, setting up a website for your customers to view, saving enough money as the capital for your business, and ready to find your first customer, you realised you do not have a clear idea on how to start your business. First and foremost, you need a business plan, a photography business plan!

Let’s explore what you need to consider when planning your photography business:

1. Name. Decide on the name that you want to give your studio. A simple and easy to remember name will be good as it is easier for your customers to remember.

2. Location. You will need a place if you are going to set up your own business. Consider the space that you will need. You might need space for your props, space to hold an indoor shoot as well as more space for your customers to rest as you discuss your proposal with them and as they wait for their photo shots to be done. Consider the location of the studio as well; a place with good human traffic or easily accessible location will be an advantage.

3. Design of the Studio. Consider the design you want for your studio. Plain design might be good so that you can hang your photos on the wall for your customers to view.

4. Workers. You can consider getting workers to help you out at the studio otherwise it will be tedious if you were to handle everything from the clothing to the props. Dedicated workers will be good. You can try advertising on newspapers or a cheaper alternative will be advertising on the …

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Benefits of Astro Pro and Understanding the Core

Benefits of Astro Pro and Understanding the Core

Understanding the concept at first

In the recent searchers and documents, it has been seen that astrology tops the list for people who want to manage their lives and make it interesting.

This subject deals with your movements and relative positioning of the celestial bodies and their direct impact on our human affairs and system. Astrology has been in the domain for a very long time now and what induces the fuel growth of this market is believes of people that these things are inevitable and proves a direct impact on their health.

Astrologers set out their targeted adjectives with the help of these methods and people who believes in Astro Pro can understand whether their happenings are interlinked or not. The supposed influences of these celestial planets and stars are meant on the direct connection with the human mind and body, and this is what is taught to the people with the help of this subject. 

Some may find this cure and the knowledge of arts as an unsound practice, but it is still ranging on a considerable platform today. People are inclining their beliefs more and more towards their connotations of how they perceive their lives to be due to their influence. 

What are the benefits of this study?

In the current period, people are learning that ages-old methods can work. This study and sphere of knowledge have a lot of benefits attached to it. Some of them are given below in the list of points. 

  • Based on the guidance of the sun and moon, it gives you different clues to conduct your life activities. For example, if there are certain days meant for not wearing black then you should instead follow it and move towards the claim that might be something or something wrong might occur. 
  • It
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7 Mistakes to Avoid When Pitching Your Startup

Getting it right can mean the difference between success and failure and that is why most people feel so much pressure to get them right the first time. First impressions really are vitally important, and coming across as boastful or even too zealous can kill even the best pitch before it really gets off the ground. Finding the right balance of passion and confidence, while providing the right information in the right format can be difficult, but once you’ve crafted a formula for pitching your startup perfectly, you will have no trouble drawing in investors, clients, and partners. But how do you find that balance? Here are five mistakes to avoid when creating a pitch for your startup:

7 Mistakes to Avoid When Pitching Your Startup

1. Being too pushy

When you are pitching your startup it is important to be assertive and persuasive, while avoiding the trap of being too pushy. No one likes to feel that they are being sold something, even if they arrive at your meeting knowing that you are going to try to convince them to do business with your new company. Even VC’s and angel investors don’t want to hear just about what’s excellent and perfect about your company, they also want to hear the challenges, as the challenges are the real reason someone will be willing to invest in your startup. If you start listing off your accomplishments and how spectacular your startup is right out of the gate, not only will your audience feel like you are being pushy, they are less likely to see the need to invest or partner with you.

On the other hand, if you use personal anecdotes to show (rather than tell) the value of your startup, your audience will be able to come to their own decision about you and your company. Don’t be …

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