Many entrepreneurs are too
easily put off by the ‘half answer’.
Q: Why don’t my products sell?
A: No one asks for them
Well that is an answer but is
it a full answer. If we ask why again:
Q: Why does no one ask for them?
We could get any number of
- A1: Because we don’t have them on display
- A2: Because they’re cheaper next door
- A3: Because the market has moved on and there’s no
call for them now.
Each asks for a different reaction from the business
owner, each asks for another go at asking why.
Q: Why (how) are they cheaper
- A1; Because they run them as ‘loss leaders’
- A2: Because our margins (overheads) are too high
- A3: Because we source them too expensively.
We do have to be careful with A3 which has transferred
responsibility from the sales force to the buyers, but they may be right, so we
have to ask why once again.
Q: Why do we source them too
- A1: Because our volumes are so low
- A2: Because we source them from expensive suppliers
- A3: Because ours have a higher specification than
A1 here calls to mind the old Harry Belafonte song
‘There’s a hole in my bucket’ where the first and last lines – separated by six
or seven verses are ‘There’s a hole in my bucket’.
It also points another truism about the question
‘why’. When Harry Cohen started Tesco his motto was ‘pile em high: sell em
cheap’. Tesco is one of the world’s most successful retailers but they don’t
use this business model now and that goes to show that you not only have to ask
‘why’ many times in one session, you need to be having regular sessions.
On the subject of …
When the national economy continues to grow and begin
to intertwine, they create a global system of international economics known as
globalization. Because of its modern and complex nature, this term is better
described than defined, but for the sake of argument, the United Nations
Development Program defines it as: “The growth of human interdependence in
the world. This is a process that integrates not only the economy but culture,
technology, and governance. People everywhere are connected by the influence of
events in the corners of the world. ” Financial institutions continue to
gain influence from multi-national assets which causes strong opposition in
fear of global monopoly, while the leading countries involved slowly begin to develop
generally accepted codes of conduct and reporting standards to mediate these
The idea of international
trade is not a new topic;
Even back hundreds of years to the East India Trading
Company which links trade between much of Europe and the East Indies. The
problems that emerged at that time were very similar to what we are facing
today, where two rival companies joined the esteemed East India Company (HEIC)
to obtain a monopoly on the trade industry, often using military force and functioning
as a government body. After a brief pause in international trade in the early
1900s, due to World War I & II, more advanced countries began to develop at
an unimaginable rate to third world countries that lacked the infrastructure,
capital, and reporting standards to be able to compete in this world market.
Proponents of globalization tend to become
macroeconomic experts when they see greater economic benefits and tend to be
impersonal in their judgments. The economic framework of our own United States,
which was founded on small businesses, shows doubts because they do not have
There are tons of websites online which can help an individual procure a
job with a good company. But most of these websites have exorbitant fees which
the job seeker may have to pay. Craigslist on the other hand is absolutely
without charge for one and secondly, the job seeker can get in touch with the
employer without any intermediary in the middle. This whole concept of
contacting employers directly is much easier because negotiations between job
seekers and employers can only get delayed by middle agents.
Craigslist has a very detailed section on “jobs” which
contains about 30 different categories. This allows for job seekers to quickly
find job offers in their fields. For example, if you are a writer and are
looking for a job, under the “jobs” section you can click on
“writing/editing” and you will come across tons of opportunities,
both online and offline. If you are a single mother and you only have a few
hours free and can work from home, you can look under “part time”.
Another way to find a job on Craigslist would be through the services
section. This section can help people who want full time jobs, part time jobs
and work at home type jobs as well. Say for example a stylist is looking for
job. She can post short note about her services under “beauty” in the
services section. Employers often look under the services section when they
want to hire someone for a particular task. So if you market yourself well with
an impressive bunch of words on your experience and education, it won’t be
difficult for you to land a job.…
Anyone who loves the idea of working with babies and children may
consider going into pediatric nursing. While becoming a nurse can be stressful
and demanding, many people take a great deal of pride and comfort from the fact
that they will be helping others. As with any other type of job, there are
major advantages associated with this field.
One primary advantage, as alluded to, is the fact that you will be
working closely with children. Working with innocent and vibrant young children
is something that can be very rewarding and this is one of the main reasons why
any nurse chooses to train towards this specialty. By improving their health
you will also be able to reassure parents that their children are in good
hands. You happiness that you provide for them is certainly something that will
rub off on you, giving you a great deal of personal satisfaction and pride.
You will be very well compensated for your work. While most people will
enter the field in order to work with children, they will also be happy to
learn that the remuneration package that goes along with the job is going to be
fairly generous. Nursing, in general, is a field that pays relatively well.
Through additional specialized training in a particular field, however, you
will be able to supplement your earnings. These earnings can be further
supplemented by working in private practices or through taking additional
Job security will always be an advantage. The job of a nurse in any
field is always going to be in demand. When the economy constricts and other
jobs begin to be affected by this, nursing isn’t going to suffer. In fact,
demand generally outstrips supply and therefore by following this specialty you
will have job security for the …
always been a substantial increase in the restaurant business. Over the years
many changes have taken place in it. This business has reached very high
standards. Nowadays most people don’t have much time because they are busy
building their careers and jobs. Therefore they do not have time to cook food
at home and prefer to eat outside. As a result there is an increase in the
number of people who eat out. The improvements brought about in this business
are thus associated with these factors.
restaurant must be equipped with all the things needed to run it. Regardless of
whether the restaurant is old or new, this is something important. To state
some, some of them include restaurant supplies, tableware, etc. Apart from
this, one of the most important and often the most neglected things is
things that are used for eating and serving food are called crockery. Plates,
plates, mugs, cups, etc. are some of them. One of the most important parts of
glassware is the serving plate. One of the most important parts of the
restaurant business is glassware. The image of a restaurant really depends on
it. This is basically due to the fact that no one wants to eat their food on a
scratched or chipped plate. Therefore it is very important to be careful when
choosing glassware for your restaurant.
kinds can be found in the types of glassware produced. There are also many
manufacturers on the market that supply glassware. Along with being neat, the
glassware you buy must also be chip-resistant and scratch-resistant. Many
manufacturers also provide guarantees on the goods they sell. Going for a
manufacturer like that is certainly a good decision.
is considered as an important factor related to glassware. The …
Take often (and often
exclusively) about eating with chopsticks from paper containers. What do you do
when you don’t want to lower your standards to that extent, and you still want
a quick bite? As found by guests at the Grand Hyatt in New York, take-out food
does not have to be something that is prepared with not-so-strict standards. The
Grand Hyatt recently debuted in the high-quality takeout food chain chain on
the ground floor of many of its hotels. They have no place to sit, and rush
For business customers who count
every minute they are in town on business, picking up and running a sandwich at
a reasonable price can be a gift. This is much faster and cheaper than ordering
room service or sitting in a full service restaurant. All that came out of
sharp observations at the Hyatt. They found that their guests went to other
places, to Starbucks, among other places, to eat fast in the morning or at
night, instead of stopping by the restaurant in the lobby. They wondered why
they didn’t have to keep the business for themselves by offering the type of
fast food they wanted. All are budget-friendly and there are all kinds of
possibilities. Luxurious take-out food can involve delicious cuisine from
around the world, gourmet food, and health food. This vending machine fills a
gourmet menu, and it is very successful.
Business travelers used to be
about doing something for them, having waiters waiting for them. That changes
now. Tourists come, and check for themselves, they get their own coffee. It’s
rather satisfying for travelers now to maintain control of their own lives when
they travel. Letting them have it not only saves a lot of money when businesses
reduce their travel budget, it creates an …
People dreamed that they could
live comfortably with an online business. People have started to build an
online store and business blog because they already know that online business
is very promising. These opportunities are used by SEO firms as a business with
The Company will make the product
and they usually use the SEO expert services to market their products. Each SEO
firms has a lot of service and their clients can choose the best for their
business. This company usually consists of professionals in the internet
marketing field. You do not need to hesitate to use their service if you want
your business succeed.
They will conduct keyword
research, link building and promotions for your website. Targeted visitors come
from the search engine so you should get good rankings for your keywords. Get
ranking for competitive keywords is not easy because you will compete with
competitors from around the world. You do not need confuse if you use a
professional SEO services because they are already experienced in SEO.
SEO companies usually set a high
price for their service and use their services is a wise thing. SEO expert will
do keyword research for you. Keywords are the most important thing if you want
visitors from search engines. They will choose the most relevant keywords for
you. These keywords will be used as anchor text in links that leading to your
Link building is the process to
get the ranking for your keyword. Your website will not rank without link
building. SEO experts have many secret ways to build links. They will build a
link from various websites with different anchor text.…
Why should you have an Internet
Market if you have a Main Street Business? This question is so common, wherever
I speak to local business owners that I’m shocked they’re still not aware of
How often do you look up a business online to find the address?
Everyone Google’s a business to
locate them for GPS, to MapQuest the business, or for any other of a trillion
reasons. If you’re online, as a website, with a map to your office, you’re
ahead of the game. While this is a little more common in the big city than it
may be in small towns, the resulting answer is the same. If you’re looking for
a business and not sure if they cover your problem or not, look up their
website, find the search option on their site and search for your topic. Or
Google the problem you’re having and go to the sites linked under that problem.
Building a Deck? A Google search
for those terms brings up and I click on
their link and right before my eyes, I have access to all kinds of information
about building a deck, Denver builders who build decks, etc. This particular
site is a marketing site advertising deck builders for the Denver area. But the
point is, from this particular site, I have access to all kinds of deck
builders and information.
That’s what makes the Internet Work.
If you’re a small business, why
couldn’t you optimize your own business online, but more importantly… What is
stopping you from being the GO-To Expert Marketer for businesses in your area
that solve a specific problem? Why could YOU not be the online business that
promotes Deck Builders in your area?
Top center is your website link,
your business, and your map. Below, …
A recent report by eMarketer reports that mobile users are
increasingly using their smartphones to search for local restaurant
information. In fact, mobile users have increased their searching for local
restaurants, based on the mobile user’s location, by up to 40%. This growing
demand for local information is a tremendous opportunity for the restaurant
industry to utilize the latest in mobile marketing technology to turn this
demand for information into sales revenue.
Text Messages Get Opened and Read
An undisputed fact of the typical mobile phone user’s
behavior is their response to text messaging. Mobile users open and actually
read text messages at a significantly higher ratio than email messages and even
voice messages. Bottom line is that even marketing messaging delivered by text
are opened and read by recipients. Combine this fact with the growing demand
for local restaurant information and you have a recipe for marketing success.
Restaurants can easily execute this recipe for success by
building a database of customers and prospective customers’ mobile phone
numbers. This can be done by offering the restaurant’s website visitors with a
discount coupon to become a member of its mobile loyalty club and provide their
specific dining preferences to ensure they only receive information of interest
to them. Promotional signage can be placed at checkout or as a menu insert but
the most important factor is to immediately reward the new member for joining.
For instance, if they are typically a lunch customer, then
customers can receive automated but personalized text messages of that day’s
lunch specials as well as notifications of special events, birthday greetings,
and reminders for Valentine’s Day and so on.
With some basic training, restaurant servers can be the
front line of promoting the restaurant’s mobile loyalty club as easily as they
tell every …
Mobile application development is one of the fastest growing
businesses because of the large number of smart phones being sold. Besides
Blackberry apps there are also programs for Droids and iPhones. These portable
devices are easy to use and allow users to customize the settings and features.
Specialized development companies have software that
provides users with templates to create their own programs to share with
friends. The templates are for video games, quizzes or gifts. The companies
charge for the templates or take a portion of the revenue generated by the
programs. The more the users promote their own creations the more money they
Consumers increasingly access their smart phones to compare
prices while they are out shopping. They connect to the internet and then
browse through popular shopping sites. If they find a better price they can
order the item online or physically go to the other store. Consumers are increasingly
becoming more aware of prices.
Cell phone applications can tap into the GPS system in the
device to give out the exact location of the phone. The owner of the phone
downloads a special program allowing his friends to know where he is and what he
is doing. Location programs are becoming more popular, despite earlier concerns
they may be an invasion of privacy. Phone owners can opt out of using them at
any time if they have worries about someone following them.
Parents use the GPS system to keep track of their children.
They can set up virtual boundaries on the app so it alerts them when their
child crosses that line. Cell phone companies offer the service for an extra
charge as a way to make more revenue.
Business owners can develop a Blackberry app for their store
or restaurant. It appears …