How Restaurants Can Capitalize on Mobile Users Increasing Demand for Local Content

A recent report by eMarketer reports that mobile users are increasingly using their smartphones to search for local restaurant information. In fact, mobile users have increased their searching for local restaurants, based on the mobile user’s location, by up to 40%. This growing demand for local information is a tremendous opportunity for the restaurant industry to utilize the latest in mobile marketing technology to turn this demand for information into sales revenue.

Text Messages Get Opened and Read

An undisputed fact of the typical mobile phone user’s behavior is their response to text messaging. Mobile users open and actually read text messages at a significantly higher ratio than email messages and even voice messages. Bottom line is that even marketing messaging delivered by text are opened and read by recipients. Combine this fact with the growing demand for local restaurant information and you have a recipe for marketing success.

Restaurants can easily execute this recipe for success by building a database of customers and prospective customers’ mobile phone numbers. This can be done by offering the restaurant’s website visitors with a discount coupon to become a member of its mobile loyalty club and provide their specific dining preferences to ensure they only receive information of interest to them. Promotional signage can be placed at checkout or as a menu insert but the most important factor is to immediately reward the new member for joining.

For instance, if they are typically a lunch customer, then customers can receive automated but personalized text messages of that day’s lunch specials as well as notifications of special events, birthday greetings, and reminders for Valentine’s Day and so on.

With some basic training, restaurant servers can be the front line of promoting the restaurant’s mobile loyalty club as easily as they tell every …

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Uses Of Mobile Applications For Smart Phones

Mobile application development is one of the fastest growing businesses because of the large number of smart phones being sold. Besides Blackberry apps there are also programs for Droids and iPhones. These portable devices are easy to use and allow users to customize the settings and features.

Specialized development companies have software that provides users with templates to create their own programs to share with friends. The templates are for video games, quizzes or gifts. The companies charge for the templates or take a portion of the revenue generated by the programs. The more the users promote their own creations the more money they can make.

Consumers increasingly access their smart phones to compare prices while they are out shopping. They connect to the internet and then browse through popular shopping sites. If they find a better price they can order the item online or physically go to the other store. Consumers are increasingly becoming more aware of prices.

Cell phone applications can tap into the GPS system in the device to give out the exact location of the phone. The owner of the phone downloads a special program allowing his friends to know where he is and what he is doing. Location programs are becoming more popular, despite earlier concerns they may be an invasion of privacy. Phone owners can opt out of using them at any time if they have worries about someone following them.

Parents use the GPS system to keep track of their children. They can set up virtual boundaries on the app so it alerts them when their child crosses that line. Cell phone companies offer the service for an extra charge as a way to make more revenue.

Business owners can develop a Blackberry app for their store or restaurant. It appears …

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