Many entrepreneurs are too
easily put off by the ‘half answer’.
Q: Why don’t my products sell?
A: No one asks for them
Well that is an answer but is
it a full answer. If we ask why again:
Q: Why does no one ask for them?
We could get any number of
- A1: Because we don’t have them on display
- A2: Because they’re cheaper next door
- A3: Because the market has moved on and there’s no
call for them now.
Each asks for a different reaction from the business
owner, each asks for another go at asking why.
Q: Why (how) are they cheaper
- A1; Because they run them as ‘loss leaders’
- A2: Because our margins (overheads) are too high
- A3: Because we source them too expensively.
We do have to be careful with A3 which has transferred
responsibility from the sales force to the buyers, but they may be right, so we
have to ask why once again.
Q: Why do we source them too
- A1: Because our volumes are so low
- A2: Because we source them from expensive suppliers
- A3: Because ours have a higher specification than
A1 here calls to mind the old Harry Belafonte song
‘There’s a hole in my bucket’ where the first and last lines – separated by six
or seven verses are ‘There’s a hole in my bucket’.
It also points another truism about the question
‘why’. When Harry Cohen started Tesco his motto was ‘pile em high: sell em
cheap’. Tesco is one of the world’s most successful retailers but they don’t
use this business model now and that goes to show that you not only have to ask
‘why’ many times in one session, you need to be having regular sessions.
On the subject of …
When the national economy continues to grow and begin
to intertwine, they create a global system of international economics known as
globalization. Because of its modern and complex nature, this term is better
described than defined, but for the sake of argument, the United Nations
Development Program defines it as: “The growth of human interdependence in
the world. This is a process that integrates not only the economy but culture,
technology, and governance. People everywhere are connected by the influence of
events in the corners of the world. ” Financial institutions continue to
gain influence from multi-national assets which causes strong opposition in
fear of global monopoly, while the leading countries involved slowly begin to develop
generally accepted codes of conduct and reporting standards to mediate these
The idea of international
trade is not a new topic;
Even back hundreds of years to the East India Trading
Company which links trade between much of Europe and the East Indies. The
problems that emerged at that time were very similar to what we are facing
today, where two rival companies joined the esteemed East India Company (HEIC)
to obtain a monopoly on the trade industry, often using military force and functioning
as a government body. After a brief pause in international trade in the early
1900s, due to World War I & II, more advanced countries began to develop at
an unimaginable rate to third world countries that lacked the infrastructure,
capital, and reporting standards to be able to compete in this world market.
Proponents of globalization tend to become
macroeconomic experts when they see greater economic benefits and tend to be
impersonal in their judgments. The economic framework of our own United States,
which was founded on small businesses, shows doubts because they do not have