Getting to the Truth

Getting to the Truth

Many entrepreneurs are too easily put off by the ‘half answer’.

Q: Why don’t my products sell?

A: No one asks for them

Well that is an answer but is it a full answer. If we ask why again:

Q: Why does no one ask for them?

We could get any number of answers:

  • A1: Because we don’t have them on display
  • A2: Because they’re cheaper next door
  • A3: Because the market has moved on and there’s no call for them now.

Each asks for a different reaction from the business owner, each asks for another go at asking why.

Q: Why (how) are they cheaper next door?

  • A1; Because they run them as ‘loss leaders’
  • A2: Because our margins (overheads) are too high
  • A3: Because we source them too expensively.

We do have to be careful with A3 which has transferred responsibility from the sales force to the buyers, but they may be right, so we have to ask why once again.

Q: Why do we source them too expensively?

  • A1: Because our volumes are so low
  • A2: Because we source them from expensive suppliers
  • A3: Because ours have a higher specification than theirs.

A1 here calls to mind the old Harry Belafonte song ‘There’s a hole in my bucket’ where the first and last lines – separated by six or seven verses are ‘There’s a hole in my bucket’.

It also points another truism about the question ‘why’. When Harry Cohen started Tesco his motto was ‘pile em high: sell em cheap’. Tesco is one of the world’s most successful retailers but they don’t use this business model now and that goes to show that you not only have to ask ‘why’ many times in one session, you need to be having regular sessions.

On the subject of …

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Globalization: The Good, the Bad, and the Uncontrollable

Globalization: The Good, the Bad, and the Uncontrollable

When the national economy continues to grow and begin to intertwine, they create a global system of international economics known as globalization. Because of its modern and complex nature, this term is better described than defined, but for the sake of argument, the United Nations Development Program defines it as: “The growth of human interdependence in the world. This is a process that integrates not only the economy but culture, technology, and governance. People everywhere are connected by the influence of events in the corners of the world. ” Financial institutions continue to gain influence from multi-national assets which causes strong opposition in fear of global monopoly, while the leading countries involved slowly begin to develop generally accepted codes of conduct and reporting standards to mediate these growing concerns.

The idea of ‚Äč‚Äčinternational trade is not a new topic;

Even back hundreds of years to the East India Trading Company which links trade between much of Europe and the East Indies. The problems that emerged at that time were very similar to what we are facing today, where two rival companies joined the esteemed East India Company (HEIC) to obtain a monopoly on the trade industry, often using military force and functioning as a government body. After a brief pause in international trade in the early 1900s, due to World War I & II, more advanced countries began to develop at an unimaginable rate to third world countries that lacked the infrastructure, capital, and reporting standards to be able to compete in this world market.

Economic Framework

Proponents of globalization tend to become macroeconomic experts when they see greater economic benefits and tend to be impersonal in their judgments. The economic framework of our own United States, which was founded on small businesses, shows doubts because they do not have …

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Searching For Jobs on Craigslist

Searching For Jobs on Craigslist

There are tons of websites online which can help an individual procure a job with a good company. But most of these websites have exorbitant fees which the job seeker may have to pay. Craigslist on the other hand is absolutely without charge for one and secondly, the job seeker can get in touch with the employer without any intermediary in the middle. This whole concept of contacting employers directly is much easier because negotiations between job seekers and employers can only get delayed by middle agents.

Craigslist has a very detailed section on “jobs” which contains about 30 different categories. This allows for job seekers to quickly find job offers in their fields. For example, if you are a writer and are looking for a job, under the “jobs” section you can click on “writing/editing” and you will come across tons of opportunities, both online and offline. If you are a single mother and you only have a few hours free and can work from home, you can look under “part time”.

Another way to find a job on Craigslist would be through the services section. This section can help people who want full time jobs, part time jobs and work at home type jobs as well. Say for example a stylist is looking for job. She can post short note about her services under “beauty” in the services section. Employers often look under the services section when they want to hire someone for a particular task. So if you market yourself well with an impressive bunch of words on your experience and education, it won’t be difficult for you to land a job.…

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Some Advantages Of Pediatric Nursing

Some Advantages Of Pediatric Nursing

Anyone who loves the idea of working with babies and children may consider going into pediatric nursing. While becoming a nurse can be stressful and demanding, many people take a great deal of pride and comfort from the fact that they will be helping others. As with any other type of job, there are major advantages associated with this field.

One primary advantage, as alluded to, is the fact that you will be working closely with children. Working with innocent and vibrant young children is something that can be very rewarding and this is one of the main reasons why any nurse chooses to train towards this specialty. By improving their health you will also be able to reassure parents that their children are in good hands. You happiness that you provide for them is certainly something that will rub off on you, giving you a great deal of personal satisfaction and pride.

You will be very well compensated for your work. While most people will enter the field in order to work with children, they will also be happy to learn that the remuneration package that goes along with the job is going to be fairly generous. Nursing, in general, is a field that pays relatively well. Through additional specialized training in a particular field, however, you will be able to supplement your earnings. These earnings can be further supplemented by working in private practices or through taking additional shifts.

Job security will always be an advantage. The job of a nurse in any field is always going to be in demand. When the economy constricts and other jobs begin to be affected by this, nursing isn’t going to suffer. In fact, demand generally outstrips supply and therefore by following this specialty you will have job security for the …

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Tips for Choosing the Best Restaurant Tableware

Tips for Choosing the Best Restaurant Tableware

There has always been a substantial increase in the restaurant business. Over the years many changes have taken place in it. This business has reached very high standards. Nowadays most people don’t have much time because they are busy building their careers and jobs. Therefore they do not have time to cook food at home and prefer to eat outside. As a result there is an increase in the number of people who eat out. The improvements brought about in this business are thus associated with these factors.

A restaurant must be equipped with all the things needed to run it. Regardless of whether the restaurant is old or new, this is something important. To state some, some of them include restaurant supplies, tableware, etc. Apart from this, one of the most important and often the most neglected things is restaurant crockery.

Many things that are used for eating and serving food are called crockery. Plates, plates, mugs, cups, etc. are some of them. One of the most important parts of glassware is the serving plate. One of the most important parts of the restaurant business is glassware. The image of a restaurant really depends on it. This is basically due to the fact that no one wants to eat their food on a scratched or chipped plate. Therefore it is very important to be careful when choosing glassware for your restaurant.

Various kinds can be found in the types of glassware produced. There are also many manufacturers on the market that supply glassware. Along with being neat, the glassware you buy must also be chip-resistant and scratch-resistant. Many manufacturers also provide guarantees on the goods they sell. Going for a manufacturer like that is certainly a good decision.

Endurance is considered as an important factor related to glassware. The …

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Take Out Exotic Food and Get a Better Address

Take Out Exotic Food and Get a Better Address

Take often (and often exclusively) about eating with chopsticks from paper containers. What do you do when you don’t want to lower your standards to that extent, and you still want a quick bite? As found by guests at the Grand Hyatt in New York, take-out food does not have to be something that is prepared with not-so-strict standards. The Grand Hyatt recently debuted in the high-quality takeout food chain chain on the ground floor of many of its hotels. They have no place to sit, and rush business customers.

For business customers who count every minute they are in town on business, picking up and running a sandwich at a reasonable price can be a gift. This is much faster and cheaper than ordering room service or sitting in a full service restaurant. All that came out of sharp observations at the Hyatt. They found that their guests went to other places, to Starbucks, among other places, to eat fast in the morning or at night, instead of stopping by the restaurant in the lobby. They wondered why they didn’t have to keep the business for themselves by offering the type of fast food they wanted. All are budget-friendly and there are all kinds of possibilities. Luxurious take-out food can involve delicious cuisine from around the world, gourmet food, and health food. This vending machine fills a gourmet menu, and it is very successful.

Business travelers used to be about doing something for them, having waiters waiting for them. That changes now. Tourists come, and check for themselves, they get their own coffee. It’s rather satisfying for travelers now to maintain control of their own lives when they travel. Letting them have it not only saves a lot of money when businesses reduce their travel budget, it creates an …

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Develop Online Business With SEO Companies Help

People dreamed that they could live comfortably with an online business. People have started to build an online store and business blog because they already know that online business is very promising. These opportunities are used by SEO firms as a business with huge income.

The Company will make the product and they usually use the SEO expert services to market their products. Each SEO firms has a lot of service and their clients can choose the best for their business. This company usually consists of professionals in the internet marketing field. You do not need to hesitate to use their service if you want your business succeed.

They will conduct keyword research, link building and promotions for your website. Targeted visitors come from the search engine so you should get good rankings for your keywords. Get ranking for competitive keywords is not easy because you will compete with competitors from around the world. You do not need confuse if you use a professional SEO services because they are already experienced in SEO.

Develop Online Business With SEO Companies Help

SEO companies usually set a high price for their service and use their services is a wise thing. SEO expert will do keyword research for you. Keywords are the most important thing if you want visitors from search engines. They will choose the most relevant keywords for you. These keywords will be used as anchor text in links that leading to your website.

Link building is the process to get the ranking for your keyword. Your website will not rank without link building. SEO experts have many secret ways to build links. They will build a link from various websites with different anchor text.…

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Internet Marketing for Main Street Businesses

Why should you have an Internet Market if you have a Main Street Business? This question is so common, wherever I speak to local business owners that I’m shocked they’re still not aware of the reasons.

How often do you look up a business online to find the address?

Everyone Google’s a business to locate them for GPS, to MapQuest the business, or for any other of a trillion reasons. If you’re online, as a website, with a map to your office, you’re ahead of the game. While this is a little more common in the big city than it may be in small towns, the resulting answer is the same. If you’re looking for a business and not sure if they cover your problem or not, look up their website, find the search option on their site and search for your topic. Or Google the problem you’re having and go to the sites linked under that problem.

Internet Marketing for Main Street Businesses

Building a Deck? A Google search for those terms brings up  and I click on their link and right before my eyes, I have access to all kinds of information about building a deck, Denver builders who build decks, etc. This particular site is a marketing site advertising deck builders for the Denver area. But the point is, from this particular site, I have access to all kinds of deck builders and information.

That’s what makes the Internet Work.

If you’re a small business, why couldn’t you optimize your own business online, but more importantly… What is stopping you from being the GO-To Expert Marketer for businesses in your area that solve a specific problem? Why could YOU not be the online business that promotes Deck Builders in your area?

Top center is your website link, your business, and your map. Below, …

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How Restaurants Can Capitalize on Mobile Users Increasing Demand for Local Content

A recent report by eMarketer reports that mobile users are increasingly using their smartphones to search for local restaurant information. In fact, mobile users have increased their searching for local restaurants, based on the mobile user’s location, by up to 40%. This growing demand for local information is a tremendous opportunity for the restaurant industry to utilize the latest in mobile marketing technology to turn this demand for information into sales revenue.

Text Messages Get Opened and Read

An undisputed fact of the typical mobile phone user’s behavior is their response to text messaging. Mobile users open and actually read text messages at a significantly higher ratio than email messages and even voice messages. Bottom line is that even marketing messaging delivered by text are opened and read by recipients. Combine this fact with the growing demand for local restaurant information and you have a recipe for marketing success.

Restaurants can easily execute this recipe for success by building a database of customers and prospective customers’ mobile phone numbers. This can be done by offering the restaurant’s website visitors with a discount coupon to become a member of its mobile loyalty club and provide their specific dining preferences to ensure they only receive information of interest to them. Promotional signage can be placed at checkout or as a menu insert but the most important factor is to immediately reward the new member for joining.

For instance, if they are typically a lunch customer, then customers can receive automated but personalized text messages of that day’s lunch specials as well as notifications of special events, birthday greetings, and reminders for Valentine’s Day and so on.

With some basic training, restaurant servers can be the front line of promoting the restaurant’s mobile loyalty club as easily as they tell every …

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Uses Of Mobile Applications For Smart Phones

Mobile application development is one of the fastest growing businesses because of the large number of smart phones being sold. Besides Blackberry apps there are also programs for Droids and iPhones. These portable devices are easy to use and allow users to customize the settings and features.

Specialized development companies have software that provides users with templates to create their own programs to share with friends. The templates are for video games, quizzes or gifts. The companies charge for the templates or take a portion of the revenue generated by the programs. The more the users promote their own creations the more money they can make.

Consumers increasingly access their smart phones to compare prices while they are out shopping. They connect to the internet and then browse through popular shopping sites. If they find a better price they can order the item online or physically go to the other store. Consumers are increasingly becoming more aware of prices.

Cell phone applications can tap into the GPS system in the device to give out the exact location of the phone. The owner of the phone downloads a special program allowing his friends to know where he is and what he is doing. Location programs are becoming more popular, despite earlier concerns they may be an invasion of privacy. Phone owners can opt out of using them at any time if they have worries about someone following them.

Parents use the GPS system to keep track of their children. They can set up virtual boundaries on the app so it alerts them when their child crosses that line. Cell phone companies offer the service for an extra charge as a way to make more revenue.

Business owners can develop a Blackberry app for their store or restaurant. It appears …

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